The Owners wanted an upscale salon that complimented their independent, industrial, artful brand. The space was thoughtfully designed to reinforce the Diesel's image - "Art with Boundaries". Although the space is relatively small, the mirror on the back wall opens up the space, by tricking the eye that the space continues a great distance beyond the actual wall. Behind the front desk is a personalized custom wallpaper with signatures of the owners, family and stylist. As patrons lie down to receive a hair wash they gaze at the steel trellis above, which red roped light delicately hang. The mirrors were custom fabricated with steel frames which incorporate an area for a plant to blossom. The retail was strategically placed and designed as a walk-around, to entice interaction. The custom retail highlights products by displaying them on disappearing shelves. All the small details make this a truly unique space – and big ‘bangs’ for the buck.
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